![]() During a phone interview, Mingione shares her perspective on this topic given her background of expertise. Tanya Mingione is the owner and President of Pinnacle Research Group and previously worked at Psychological Motivations, Inc. Why isn’t a woman's voice described as strong and compelling on a marketing level? Throughout history women’s voices are described to be motherly and soft while men’s voices are described to be strong and compelling. However, why do the characteristics of a voice boil down to a gender basis discussion? These characteristics of a specific voice would be better suited in an action movie, resulting in a probable higher success rate for the movie. This is done to persuade audiences to view the movie, according to the Nashville Film Institute (NFI).Īs the marketing of a film is an important factor in its production according to NFI, it wouldn’t make sense to pair a strong and compelling narrator with a romance movie, as an example. When a film is actively in progress it is advised that the movie is best sold in the same way as every other product. In return, the narrator in the movie trailer is usually of similar tone. Movie genres such as action, comedy, romance, horror, and documentary all have different tones that the film expresses. Out of the 200 movies, the majority are male narrated.Īnalyzing this topic on a marketing level shows that movie genres, gender stereotypes, and marketing psychology play a factor in the narration used in movie trailers. This year Box Office Mojo released the 200 top grossing movies in the U.S. ![]() Today, findings reveal that women's voices aren’t often used for narrating movie trailers. Movie trailers have been alluring viewers since 1913, according to the Michigan Quarterly Review, while the majority of narrators are male voices. ![]()
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